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2020 was supposed to be the banner year of most businesses as it is the beginning of a new decade. One that any business owners would look forward to for Industry 4.0 – wherein technological advancements will be implemented, digital transformation will be emphasized, and customer-centric strategies will be prioritized. But no one could have expected that this would also be the year when a pandemic outbreak would create unchartered territories throughout the globe.
At this time, health and economic situation of many countries including the Philippines have been badly hit by the COVID-19 disease, resulting to a practical stand-still of most businesses.
By taking proactive steps now, you can put your business in a more secure position to stay strong and recover faster once the crisis subsides. Fortunately, an efficient marketing strategy can help you reach the right audience at the right time with the right message. Here are 5 key strategies and insights to help your business recover from the COVID-19 crisis.
When a crisis unfolds, it is important to reassure your clients and partners the status of your business. This includes whether your business will continue its operations, the status of your products or services, and updates as changes progress. Your clients will appreciate your proactiveness in communicating with them throughout the entirety of the situation.
One way to beat this community lockdown is to embrace a digital workplace. While the lockdown may seem personally disruptive and inconvenient for your business, an entrepreneur must understand that the entire world is dealing with similar or worse pain, suffering, and inconvenience. The trend is to move operations online and that includes the sales process. Moving to a digital sales process will help keep your sales team on track by hosting virtual meetings when possible, or by giving your customers and prospects access to your team at their convenience.
If you’re a manufacturer or distributor, a health and economic crisis can have a major impact on the production of your products. One way of beating this dilemma is to know where the current inventory is at, and to foresee the impact of the crisis in the future production. Create an effective inventory management and make sure to keep your service department and customers up-to-date on the big picture.
Even as more of the country goes into lockdown, one way or another, customers will still need to get your products, even if they are harder to get. Creating opportunities to serve your market through alternative sales channels such as eCommerce, will allow orders to continue to be processed. Now is the great time to boost your online marketing efforts and eCommerce sales, and to create more conversations on social media and LinkedIn instead of in-person sales meetings.
Many B2B companies are already well-positioned for this, especially if they sell software or other digital services and solutions. Business is still going on, but more of it might need to happen online.
This is also the best time to re-evaluate your operations, platforms and processes and do some long-term strategic planning. If you have a few big prospects in the pipeline, now is a good occasion to put more energy into lead management and nurturing of those longer-term opportunities. Keep checking in with your leads, reassure them if needed, and let them know that you are planning for contingencies and you’re ready to help.
Crisis situations create an enormous opportunity to build trust with your brand. Do you respond to customers swiftly? Do you communicate often with your customers? Do you put their business interests before yours? But more importantly, are you going to delivery on what you say?
By having processes and procedures in place, even a small, start-up business has a better chance of finding success during a crisis.
Over the past several years, countless technological innovations have had a major impact on the world. These innovations play a very important role in our lives and are in fact seen as a basis of growth of an economy.
One of the most monumental inventions is the 3D printer – a device that can create real, tangible 3D objects in real-time based on the details from a digital design. Unlike conventional printing which uses paper and ink, 3D printing can be made up of sandstone, ABS plastic, nylon, or even metals. This variety of materials used means that 3D-printed creations can be applied in almost any industries.
But how do brands and companies adapt to these vast technological inventions to help the economy? How do they welcome innovation to improve and streamline their work process? Below are some of the ways how 3D printing is being used today by different industries, and how its technology is making a positive impact on society.
Healthcare has changed dramatically under 3D printing. 3D printing solutions can now be used in medicine to provide better patient care, give faster way to improve medical devices, help researchers develop treatments and cures, and personalize patient-specific models such as; prosthetic parts that fit accurately, bones that can rebuild breaks, and even more revolutionary, 3D bioprinters that print surgical models or living human tissues.
Photo courtesy: Medical 3D Printing Market
Especially now that a new corona virus has emerged and created a pandemic outbreak, 3D printing communities and manufacturers of each affected countries banded together to respond to the needs of the front liners amidst the COVID-19, such as producing 3D printed face shields, ventilators, medical tubing and valves to aid frontlines in hospitals.
For that reason, 3D printers are popularly used in medicine to create more comfortable treatment options – and ones that fit patients better than ever before.
Photo courtesy: 3D Printing Media Network
While major companies like Ford and General Motors are retooling their factories to produce medical equipment, “makers” like Gainer are also stepping up to help, firing up their CNC routers, 3D printers, and even sewing machines. The maker community prides itself on self-sufficiency, sharing data, and being nimble — all qualities that stand to help in this time of crisis.
3D printing improves efficiency and redefines the limits of manufacturing in industries from dental to automotive. Arguably, traditional approaches to manufacturing are no longer the only way to bring brands’ products to market. In the era of Industry 4.0, manufacturing with additive brings new opportunities to brands such as; reduce production cycles, remove complexity from final assembly, product lightweight, high-strength structures, and create hyper-realistic prototypes.
Whether brands are creating a simple jig, end-of-arm effectors or outfitting the entire factory floor as they scale up production, brands cannot afford to use anything less than industrial strength additive technology to meet their needs.
Photo courtesy: ovoenergy.com
Increasing Mass Personalization of Products
As 3D printing innovations become more diverse with continuous advancements in technology, companies will be able to win customers by building products around more specific consumer wants and needs.
By keeping their design-to-production process lean, brands can efficiently design and create products for the unique fit, performance and aesthetics consumers demand.
Photo courtesy: additivemanufacturing.global
Facilitating Architecture and Construction
3D printing can leverage architecture even more to boost effectiveness and creativity. Traditionally, the designer and contractor have separate roles and the insight of how reality relates to design sometimes do not align. But with 3D printing, the designer can physically produce the design he has on mind. The designer is involved in the “making” part of the design, resulting to in better and more “thought out” architectural designs.
Before, models were only made at the end of the design process. Now, models are 3D printed at every design iteration – leading to conversation starters and debate which is very constructive to the design process.
Photo courtesy: Stratasys 3D
Learning has fundamentally changed and 3D printing is playing an important role in the transformation. 3D printing is one way that teachers can use technology to develop students’ skills such as; empowering student innovation, research and career-readiness with cutting-edge materials and technologies.
Photo courtesy: Makerbot
Even more, they can use 3D printing to improve a wide array of lessons in a selection of subjects including science, history, and more. Teachers can now 3D print replicas of items like fossils, bones, and historical artifacts, which are too fragile for students to handle. These 3D models give them a better understanding of what the actual objects look and feel like.
3D printing can also be used to teach physics and engineering and help spark kids’ creative and design skills.
Photo courtesy: All3DP
The use of 3D printing is an impressive display of technology’s vital contribution to answering the needs of society. It’s also an interesting development to see in terms of how 3D printing can impact and contribute to different industries in the years to come.
Throughout the years, NORDE has been in the business of providing modern machineries to help built various industries here in the Philippines.
For more information on 3D Printing Solutions, message us at email@example.com
How the 3D Printing Community in the Philippines
is Responding to the COVID-19 Pandemic
The COVID-19 disease pandemic has become a fact since November last year, and until now it takes hold over the globe. Containment measures are being implemented to slow its spread such as travel restrictions of countries, social distancing measures, and work from home policies.
Up to date, the risks continue to pile with the upward slope of cases, not only for our frontline health workers, but for the military, pharmaceutical and food personnel as well, as they face the pandemic on a day-to-day basis. And despite the influx of donations coming in from big companies and joint efforts of the Local Government Units, there’s still a shortage of face masks and other personal protective equipment (PPE) for the frontlines. Fortunately, technology has one solution: 3D printing.
Makers and designers of the 3D printing community in the Philippines started an initiative called 3D Printing for a Cause PH – an online community in Facebook wherein several groups and individuals with 3D printers banded together to respond to the needs of the front liners amidst the COVID-19 quarantine, such as producing 3D printed face shields, ventilators, medical tubing and valves.
With feedback from medical professionals, the group was able to optimize a design for a 3D printed face shield. Once the frame of the face shield is 3D printed, a sheet of acetate and a piece of garter are attached to it. Although they cannot claim that these face shields are medical or industrial grade, the group has one goal in mind: to give our front liners a form of defense until industrial-level PPEs are finally made available to them. These are distributed for free directly to the front liners and are not for sale.
Norde International Distributors is taking part in this project as well. Some of our team members responded to the community by using their respective skills in 3D printing to ease the pressure on supply chains and to encourage other companies and folks with 3D printers to do the same.
Our team relies on the 3D Printing for a Cause PH community of members who actually have their own personal stock of materials for 3D printing. As for the acetates and garters, some volunteers were able to procure and get donations from the social media campaigns of the community. Although procurement and logistics have been difficult, the group is hoping that as they grow, they can find more supplies and find support for transporting the donations from city to city.
The 3D Printing for a Cause PH group is still encouraging people, whether they are FabLabs, 3D enthusiasts, and hobbyists, to take part in this project to relieve the shortage of PPEs. The group shares an open-source design and instructions on how to make a face shield. Those interested can refer to below:
It is indeed very encouraging to see that 3D printers are slowly becoming more relevant to the society, especially in this time of need and selflessness.
We would like to stress that 3D Printing for a Cause PH is not a group headed by a single individual or Norde International Distrbutors, but rather it is a collective effort of the 3D printing community.
All over the world, the month of March marks a global celebration of social, economic, cultural and political achievements of women. Brands are doing their best to celebrate and honor women – making sure they stand out in creating a call to action for accelerating women’s equality.
Hershey’s, North America’s largest and global leader in chocolate, candies, and confectionery production, astounds the marketing, design and packaging industry through their latest initiative showing their appreciation towards talented and brilliant ladies through the #HerSheGallery campaign. With the idea of “you can’t spell Hershey’s without the pronouns her and she”, the brand celebrates women and their talent on wrapper.
Packaging that Drives Engagement
What’s great about this packaging is that the brand used HP digital packaging solutions to connect with consumers in ways that drive up loyalty, engagement, and sales.
Created by BETC in Sao Paulo, the “Her/She” campaign printed 30,000 chocolate wrappers with the work of six artists: illustrators Ana Flávia (@affnana) and Alessandra Lemos (@loleland); writers Luiza Mussnich (@luizamussnich) and Camila Lordelo (@euliricas); and musicians Yzalú (@yzalu) and Bruna Mendez (@brunamendez), whose photos are accompanied by a QR code linked to their current singles. The campaign sees the milk chocolate package hosting the work of musicians, illustrators, poets, photographers, florists, and many other brilliant women, during the month of International Women’s Day.
Check out some product shots printed on HP Indigo presses:
“Women have increasingly conquered space in the world. However, this is a theme that can’t leave the agenda,” says Andrea Siqueira, the agency’s executive creative director. “It’s really gratifying to work with a brand that understands the importance of stimulating conversation about this, doing a campaign that values female talent.”
Through this campaign, the Hershey is encouraging other females too, inviting them to share their work on social media using the hashtags #HerShe and #HerSheGallery.
HP Indigo digital presses can lead you with innovative, next-generation digital packaging that creates a whole new level of engagement with your customers and strengthens your brand, just like in the #HerSheGallery campaign.
EDEN PRAIRIE, Minn. & REHOVOT, Israel–(BUSINESS WIRE)–Oct. 7, 2019– 3D printing leader Stratasys Ltd. (NASDAQ: SSYS) is further extending its commitment to the medical industry with the new J750™ Digital Anatomy™ 3D Printer. Designed to replicate the feel, responsiveness, and biomechanics of human anatomy in medical models – the system improves surgical preparedness and training while helping bring new medical devices to market faster.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191007005113/en/
Today, medical professionals have a choice of cadavers, animal, traditional, or virtual reality models which all have significant limitations. Unlike animal models that only approximate human anatomy and may raise ethical concerns, or cadaver models that cannot retain live-tissue feel and require a controlled environment, the Digital Anatomy 3D Printer recreates actual tissue response – and can be used anywhere without specialized facilities. It also lets users focus on specific pathologies.
“We believe in the potential of 3D printing to provide better health care, and the Digital Anatomy 3D Printer is a major step forward,” said Stratasys Healthcare Business Unit Head Eyal Miller. “We’re giving surgeons a more realistic training environment in no-risk settings. We also anticipate this will enable medical device makers to improve how they bring products to market by performing design verification, validation, usability studies and failure analysis with these new models.”
The new 3D printer has already been tested at several organizations. The Jacobs Institute, a Buffalo, N.Y.-based medical innovation center focused on accelerating device development in vascular medicine, has been testing the Digital Anatomy 3D Printer to re-create key vascular components for advanced testing and training. “3D printing has been wonderful for recreating patient-specific anatomy compared to cadavers or animal models; however, the final frontier for organ model realism has been live-tissue feel and biomechanical realism,” said Dr. Adnan Siddiqui, Chief Medical Officer, Jacobs Institute. “That’s exactly what the Digital Anatomy 3D Printer gives us. We believe these models give us the best opportunity to recreate human physiological conditions to simulate actual clinical situations and to study new devices to establish their effectiveness before introducing them to patients.”
In conjunction with the 3D printer itself, Stratasys is also introducing three new materials – TissueMatrix™, GelMatrix™, and BoneMatrix™ – used to create cardiac, vascular, and orthopedic 3D printing applications. A Blood Vessel Cleaning Station that removes support material from inside 3D-printed blood vessels is also being released.
The new Stratasys 3D printer is expected to see adoption primarily by medical device companies, which require new ways to drive faster adoption of technologies and procedures – and academic medical centers, which are under increasing pressure to conduct training outside of the operating room to minimize risk to patients. The solution also supports efforts to move from time-based surgical training to proficiency-based evaluation.
The J750 Digital Anatomy 3D Printer builds on Stratasys’s investments and growing success in the healthcare market, both with medical practitioners and device makers. Last November, its J750 and J735 3D Printers and the Objet30 Prime 3D Printer were validated by partner Materialise for use with FDA-cleared Materialise Mimics inPrint software for creating anatomical models used in patient care. The company has worked closely with the Veterans Health Administration on applying both FDM® and PolyJet technologies to a variety of healthcare settings, including a jaw reconstruction application that reduced surgical time by 80-100 minutes. Additionally, Bordeaux University Hospital in France recently integrated the Stratasys J750 in their process to 3D print life-like transparent and color models of patient kidneys for complex tumor removal cases.
For more information on the new J750 Digital Anatomy 3D Printer and how 3D printing is transforming healthcare, please see https://www.stratasys.com/3d-printers/j735-j750.
Stratasys is a global leader in additive manufacturing or 3D printing technology and is the manufacturer of FDM® and PolyJet™ 3D printers. The company’s technologies are used to create prototypes, manufacturing tools, and production parts for industries, including aerospace, automotive, healthcare, consumer products and education. For 30 years, Stratasys products have helped manufacturers reduce product-development time, cost, and time-to-market, as well as reduce or eliminate tooling costs and improve product quality. The Stratasys 3D printing ecosystem of solutions and expertise includes 3D printers, materials, software, expert services, and on-demand parts production. Online at: www.stratasys.com, http://blog.stratasys.com and LinkedIn.
Stratasys, PolyJet, J750, Digital Anatomy 3D Printer, TissueMatrix, GelMatrix, and BoneMatrix are trademarks of Stratasys Ltd. and/or its affiliates. All other trademarks are the property of their respective owners, and Stratasys assumes no responsibility with regard to the selection, performance, or use of these non-Stratasys products.
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Source: Stratasys Ltd.
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Fine artist and print maker, Bonny Lhotka talks to Roland about how to be successful in the art world
Building a successful art business is challenging. There’s a lot of competition online, in galleries, at events, and in the media. In the highly-competitive fine art and photography market, artists need to be much smarter about finding pockets of interest and profit for their work. They need to recognize and act upon opportunities whenever they find them.
To become successful, artists have to not only master their craft, but also be active in the art community, attend gallery shows, art events, and build relationships in the business. However, there are even more practical steps that artists and photographers can take, and investments they can make to grow their business. After speaking with Roland Imaginarium Artcademy instructor and phenomenally successful artist, Bonny Lhotka, we can share some specific things fine artists can do to achieve greater success.
Although it’s rarely true, artists are often perceived as being “flaky.” Don’t fall into the trap of defining yourself as this type of “eccentric artist” and mimicking a perceived persona that doesn’t really exist anymore in the multi-billion-dollar fine art world. In an age where first impressions count for a lot, you need to apply the same rules that high-level business people do in their interactions with clients and contacts.
It’s okay to be yourself, but you also have to present yourself as a professional in the business world.
Don’t be Casual
Treat meetings with important clients, gallery owners, and partners as any other serious professional would, by dressing for success and communicating your ideas with knowledge and clarity. Don’t be casual with your clothes, the way you speak, the time you’re supposed to meet, and the way you present your work.
Being an artist is not just about having artistic skills. It’s often just as important to develop interpersonal skills, so that you can talk to people about your own work, as well as what you can create for them as an artist. Use your website, work samples, and presentation skills to discuss your plans and your artistic strategies.
Be Organized with Samples and Business Cards
You should also be well-prepared with business cards, art samples, and the means to digitally share your work via a laptop or tablet. Gallery owners, art dealers, and consultants want to do business with talented, knowledgeable, and formidable individuals. No one wants to work with people who are ill-prepared and who give the impression that they can’t be relied upon.
Build Your Digital Content
It’s also extremely important to present your online work to people. In addition to her own website, Bonny has amassed a treasure trove of online videos, articles, and web interactions with shopfronts, galleries and online publications. This offers a lot of choice for Bonny when presenting her work. When creating your website, be distinct and professional with the content. Don’t include your travelogue or your pictures of your pets! That’s fine for social media but “professionalism” on your professional site is important. Focus on what it is you want to say about your art and what you want to sell.
Photograph by permission of ©Bonny Lhotka
Start a Client List
Through your interactions with people, you should start building a connections list. It’s important to keep track of possible leads and opportunities, independent of galleries you may be in. However, it’s important to note that galleries do not want the artists they represent to go to gallery clients directly and it’s essential to honor gallery relationships and not sell direct.
Only producing work that fits into a singular, creative vision, doesn’t work for Bonny and many other successful fine artists who do not see commercial opportunities as “compromising their artistic vision.” The opinion that somehow you will corrupt your artistic integrity by making commercial decisions is not only detrimental to your business but it’s also not true. Throughout the centuries, from Michelangelo’s statue of David that was commissioned by the Florentine government in Italy to the many Rothko’s that adorn the walls of some of Wall Street’s biggest companies, many of history’s greatest artworks have been created as commissioned work or commercial projects.
Create Opportunity through Company Partnerships
Bonny described to us how many of her biggest successes in fine art have been as a result of partnerships with companies and organizations. In these relationships she’s been able to talk to clients about their brand, business background, and company aims; using their PR materials, logos, photo assets, and other materials to develop a thoughtful and relevant artistic vision of their company, while still maintaining her own artistic style, technical finesse and vision.
Photograph by permission of ©Bonny Lhotka
Be Open and Flexible
If you are lucky enough to secure a commission to create art for a company, take the time to talk to people and give them what they want, rather than trying to use the opportunity to do what you want as an uncompromising artist who’s only interested in their own aesthetic. To make money in fine art, artists and photographers need to be flexible and willing to do what it takes to succeed.
Get Yourself in a Gallery
It’s easier said than done, but one of the major goals of every artist, in addition to seeking clients and commissions, should be to have your work displayed in at least one gallery. This is the equivalent of your homepage— something you can send people to and reference your work in a very physical sense. It’s often against an artist’s nature, but successful artists can’t be passive and expect galleries to come to them. You have to be somewhat of a “business hustler” as well as being a creative person. Visit galleries, talk to owners about your work, and be prepared with your contact details. Have the ability to present your work on-demand as digital or physical samples.
It may not be a popular thing to say amongst creative people who want to be seen as being spontaneously creative, but artists should also have a plan and a goal, rather than jumping from one medium to the next and subject-to-subject on a whim. As an artist in this day-and-age, you should be strategic in your media use, know what subject matter you want to paint, print or photograph, and have laser-focus on who you want to appeal to with your art and what you want to achieve.
Be Flexible and Seek New Markets
Being a focused artist doesn’t mean “limiting yourself.” Artists and photographers should be constantly finding new tools and techniques to create their art— paying close attention to new technology, new mediums, and new markets. Artists should also be mindful of a new generation of older millennials who are collecting art and making art that reflects the visual nature of their generation. To appeal to a generation of older millennials who grew up in a digital age but look back with fondness at the tactile quality of oil paintings, Bonny produces art that mirrors a “high-gloss” view of the digital world as well as art that has a physical texture. She achieves this duality with Roland VersaUV LEF flatbed printers. Using these printers, Bonny is able to bring such generational views together through UV printing.
Photograph by permission of ©Bonny Lhotka
Explore Art Beyond Pens and Brushes
While it’s important to recognize your roots as an artist, it’s also important to start looking beyond pens and brushes for ways to produce, present and reproduce your work. As a printmaker and fine artist, Bonny has created new processes with various print technologies. She uses a mixture of digital printing devices, including Roland UV flatbed printers as actual “art tools” to create her signature caustigrams, lithophanes, intaglio prints, white ink photography and slump molded UV prints.
Photograph by permission of ©Bonny Lhotka
Using Print Tools for Work Samples and Resale Art Items
Using inkjet printers to reproduce your work on canvas or UV flatbed printers to create small-scale versions of your art to present to clients and consultants are great investments for artists. You can also use UV printers to add your art to products and merchandise— expanding into new ideas of product customization. People nowadays are looking for meaningful, unique objects. You can explore this profitable art avenue on online shopfronts like Etsy or create your own art reproductions to accompany your gallery shows.
You should plan to take your art beyond the confines of a gallery space. Programs like the One Percent for the Arts Program are more popular than ever and present opportunities for artists in public spaces. Artists need to think in terms of making their art bigger and bolder than ever. For traditional artists, photographers, and printmakers, painting big or printing your art on large format printers for application in these spaces can be very profitable and rewarding— your art will be seen by masses of people and the exposure is huge.
Photograph by ©Kara Muse
A popular mural by artist Ben Angotti that adorns a Brooklyn street in New York— seen and appreciated by a mass audience everyday
Manila Mini Maker Faire 2019:
A Family-friendly Festival of Invention, Creativity, Ingenuity and more.
For the third year in a row, the Philippines is once again in the global maker map as The Mind Museum hosts this year’s Manila Mini Maker Faire (MMMF) on June 22-23, 2019 at The Mind Museum, BGC.
Dubbed as the greatest show and tell on earth, the Manila Mini Maker Faire is a gathering of curious people who enjoys learning new things, discovering innovative solutions, and sharing what they do – a melting point of science, art, engineering, creativity, entrepreneurship, and craft. These fields aren’t limited to the experts and specialists, but to children and indigenous people as well! A large number of our makers are students, mothers, indigenous communities, and all sorts of people of different backgrounds and walks of life.
This year, the fair highlights environmentally sustainable projects showcasing resourceful inventions such as solar-powered waste collectors, motorcycles retrofitted with electric engines, and products made purely from ocean plastic. Basing innovation around local communities ensures real-world problems are solved and addressed as well.
There are also hands-on maker activities and sign-ups for a variety of free and ticketed workshops including Bokashi mudball making, robotics, paper engineering, 3D design, eco art organic painting, and more.
It is a family event that celebrates all things creation, invention, and resourcefulness – the perfect avenue for tech enthusiasts, crafters, educators, artists, and students of all ages to interact and share what they know and what they have already learned, and Norde International Distributors cannot miss this.
Since Norde has been at the forefront in introducing the possibilities of digital fabrication technology in the Philippines, our team of Makers joined this event in the promise of showcasing the groundbreaking designs, applications, and advanced technology machines such as full-color 3D printers, 3D milling machines, laser cutters, and metal impact engravers.
Norde International believes in the concept of Maker Fair as it produces celebrations of local maker culture. These community-based learning events inspire everyone who attends and connects people and projects in their local community. It is about sharing maker culture across the world, nurturing new ideas, connections, technologies, and skills.
We believe that the Maker Movement is impacting the future of work, product development, education and learning, and more all over the world. Maker Faire and Make: magazine have been leaders in telling the maker story since 2005. It’s our mission to celebrate and nurture maker culture and the creative spirit.
The previously release HP Latex R-series has now come to Norde International! Dubbed as the Revolution Begins with an R, Norde International and HP Philippines hosted a New Product Introduction to their existing VIP clients and walk-in guests, wherein an educational seminar was held in the morning and a demo tour in the afternoon to witness the launching of the HP Latex R1000.
Unlike any other HP Latex printers, R1000 is the very first HP Latex technology designed for printing on a number of both rigid and flexible materials including foam boards, PVC boards, fluted polypropylene, aluminum, acrylic, wood, and even glass.
In fact, guest speaker and country manager for Philippines and Vietnam, Mr. Eugene Marquez discussed that R1000 brings the most vibrant colors into the rigid printing world, and pioneers white ink capabilities with HP Latex White Ink. He also stated in one of his presentations the sustainability of R1000, as it produces totally odorless flexible and rigid prints with eco-friendly, Original HP Latex water-based inks.
Meanwhile, Mr. Kelvin Peh and Mr. Rice Cruzado, technical consultants for HP Asia-Pacific-Japan, presented how the R-series delivers a portfolio of end-to-end workflow solutions for almost any rigid and flexible applications. They gave insights on how the end-users can enable their businesses to print without limitations using HP Latex – which are designed to maximized productivity.
For smart printing processes that can boost efficiency, flexibility, and profitability, Mr. Sudarshan Vaidya, Service Delivery Manager for South East Asia emphasized on how the end-users can grow their businesses with a Smart Portfolio of HP Latex services. He showed ways and tactics on boosting productivity and color management skills to move to higher value applications.
Followed by Ms. Ann Ng of Summa, she took the opportunity and discuss the next innovative, finishing solution and cutting precision for the printing, outdoor advertising, and sign making industries. She highlighted how Summa can be the perfect partner-of-choice for producing innovative signage, displays, samples, packaging applications, by showing some of the applications.
After an insightful session from the Principals, a demo tour was held in the Norde Innovation Center so guests would get to see the applications produced in the R1000. These applications were printed in a variety of rigid and flexible substrates from foam boards and card boards, to glasses and mirrors. They were displayed in different themes like supermarket, sports retail, museum, and outdoor setting. The guests were pretty amazed with the exhibit as they took turns in taking photos and exchanged thoughts on the endless possibilities and business opportunities of an R-series.
After a while, Mr. Kelvin Peh led the demo on the HP Latex so the guests would also see the operations of R1000, followed by a demo on the Summa Flatbed.
Overall, it was a successful event as this revolutionary HP Latex R series has revealed to everyone how it can open their business to a whole new world of creative opportunities and offerings!
Leading the innovation of textile printing technology, NORDE International, in partnership with Kornit Allegro – the world’s first single step roll-to-roll digital textile printing system, revolutionized fabric customization by launching a fashion collection with globally-renowned fashion designer Happy Andrada. The customized fabric collection of Happy Andrada and Norde International was launched at the TRANSCENDENCE event last July 28, 2017 at the Marquee Tent, EDSA Shangri-La Hotel, Manila, Philippines with a print exhibition partnered with Artists and Company Manila and Moss Manila.
TRANSCENDENCE succeeded in capturing the movement of dancers through a photoshoot with Artists and Company’s photographer, Shaira Luna. After the photos were taken, Happy Andrada’s team of surface designers used the dancers’ images to create up to 50 nature-inspired digital patterns. These patterns were then digitally printed on different fabric materials ranging from chiffon, tulle, organza, up to the more complicated ones like duchess, piña fabric, and spandex. The Kornit Allegro, being the only true digital solution for textile printing, made it possible to print on the wide variety of fabrics in time for sewing and production.
Kornit Digital’s exclusive partner in the Philippines, Norde International, proudly welcomed the Kornit Allegro as its newest addition to their fleet of industrial printing solutions earlier this month. “The Kornit Allegro is an entire production process in one system. No pre- or post-treatment is necessary to print on a wide variety of fabrics.” Sandy Lui, Marketing Director of Kornit Digital-Asia Pacific said.
Happy Andrada’s 31-piece collection is the first Filipino-designed RTW and couture collection designed entirely out of customized fabrics with NORDE and Kornit Digital. “This partnership with Happy embodies how far we can transcend the power of fashion design with the right tools. Now, fashion designers can make their own collection by starting with a design that they made themselves. Photos and patterns can now be printed on a wide array of fabrics easily. Fashion reached a new level of meta tonight.” said Denis Ragos-Ty, Marketing Manager of Norde International.
Textile customization is now available in the Philippines. Textile manufacturers can now produce their own designs, enabling artists with this technology as they reach the next level of fashion and design. With the technology of Kornit Allegro launching in the Philippine market, fashion designers can now exceed the possibilities of how they can further personalize their collections.
Who said hospital rooms have to be plain and boring?
What used to be dull rooms have been turned into visual feasts for kids with the help of vibrant wallpapers.
The five rooms at the respiratory wards of the National Children’s Hospital in Quezon City turned colorful after wallpapers adorned their walls.
“It’s really different now. Unlike before, the walls were bare. The old walls easily caught dust. We feel that our babies are safer here,” said Jocelly Bacalla.
The 42-year old Bacalla from Navotas had been in the hospital twice because of her three-month-old baby’s heart problem.
“It’s beautiful now. I feel like I’m just at home,” Bacalla said.
MJ Policarpio, who shares the same room with Bacalla, said the new wallpaper prints were stress-relievers.
“It really removes stress. It’s beautiful and it’s good for the kids,” said Policarpio, whose baby has been confined in the hospital for two weeks now.
Compared to the old look with white paint, Policarpio said the walls look cleaner and nicer this time.
Happier, more playful kids
Dr. Epifania Simbul, Medical Center Chief of the National Children’s Hospital said the vibrant wallpapers would add to the faster recovery of their patients.
“You know sometimes, medicine is not enough. When you have the feeling of well-being, it increases your body resistance. There are hormones that are secreted in the body when you are happier that will hasten your recovery,” Simbul said.
Only three days after the wallpapers were placed, Simbul said the kids have become more playful and happier.
“The babies are more playful, of course even the parents are very happy to see their environment is colorful,” she said.
Images of animals, the outer space, food group and outdoor activities, among many others, adorn the walls of the rooms now.
“This is an adjunct to the treatment that we are giving. As I have mentioned, if you are happier, it boosts your immune system,” Simbul said.
The wallpapers, she said, “brighten the environment” and would remove the “painful memories” of their patients.
“It becomes a playground and not a lonely hospital room,” she said.
With the vibrant wallpapers on the kids’ wards, she hoped that their recovery would be faster.
“I hope so because as I have mentioned, it produces or increases our secretion of hormones in our body. When we are happy, we feel better, we feel well,” she said.
The colorful wallpaper on the wards was a part of the corporate social responsibility project of Norde International Distributors in partnership with HP Latex. The project was undertaken in line with the 71st Founding Anniversary of the National Children’s Hospital.
Elaine Hao Chin, VP Finance and Operations Norde International Distributors, said the wallpaper prints were environment-friendly, making them safe for the kids, the parents and the hospital.
“We want the children more comfortable and at the same time provide a safe environment for them. The materials we used are environmental-friendly. They are safe for kids and for sensitive environments.
“With this activity we hope everyone’s stay here a little bit brighter, livelier and we add a bit more joy to everyone here,” she added.