Happy Andrada Showcased Breakthrough Fashion Technology with Customized Printed Fabrics at Transcendence Fashion Show
Leading the innovation of textile printing technology, NORDE International, in partnership with Kornit Allegro – the world’s first single step roll-to-roll digital textile printing system, revolutionized fabric customization by launching a fashion collection with globally-renowned fashion designer Happy Andrada. The customized fabric collection of Happy Andrada and Norde International was launched at the TRANSCENDENCE event last July 28, 2017 at the Marquee Tent, EDSA Shangri-La Hotel, Manila, Philippines with a print exhibition partnered with Artists and Company Manila and Moss Manila.
TRANSCENDENCE succeeded in capturing the movement of dancers through a photoshoot with Artists and Company’s photographer, Shaira Luna. After the photos were taken, Happy Andrada’s team of surface designers used the dancers’ images to create up to 50 nature-inspired digital patterns. These patterns were then digitally printed on different fabric materials ranging from chiffon, tulle, organza, up to the more complicated ones like duchess, piña fabric, and spandex. The Kornit Allegro, being the only true digital solution for textile printing, made it possible to print on the wide variety of fabrics in time for sewing and production.
Kornit Digital’s exclusive partner in the Philippines, Norde International, proudly welcomed the Kornit Allegro as its newest addition to their fleet of industrial printing solutions earlier this month. “The Kornit Allegro is an entire production process in one system. No pre- or post-treatment is necessary to print on a wide variety of fabrics.” Sandy Lui, Marketing Director of Kornit Digital-Asia Pacific said.
Happy Andrada’s 31-piece collection is the first Filipino-designed RTW and couture collection designed entirely out of customized fabrics with NORDE and Kornit Digital. “This partnership with Happy embodies how far we can transcend the power of fashion design with the right tools. Now, fashion designers can make their own collection by starting with a design that they made themselves. Photos and patterns can now be printed on a wide array of fabrics easily. Fashion reached a new level of meta tonight.” said Denis Ragos-Ty, Marketing Manager of Norde International.
Textile customization is now available in the Philippines. Textile manufacturers can now produce their own designs, enabling artists with this technology as they reach the next level of fashion and design. With the technology of Kornit Allegro launching in the Philippine market, fashion designers can now exceed the possibilities of how they can further personalize their collections.