Each year, innumerable products and services are sold by Pantone and its hundreds of licensees in over 100 countries in the graphic arts, fashion, home, interior, plastics, architectural, paint, industrial design and consumer markets.

Graphic Arts – Printing, Publishing & Packaging
The PANTONE PLUS SERIES for multimedia graphics – today’s version of the PANTONE MATCHING SYSTEM – is the definitive international reference for selecting, specifying, matching and controlling ink colors. The PANTONE FORMULA GUIDE, a two-guide set consisting of 1,867solid PANTONE Colors on coated and uncoated stock, shows corresponding printing ink formulas for each color, and the two-book set of SOLID CHIPS provides coated and uncoated perforated tear-out chips that can be used for quality control.

Fashion & Home
The PANTONE FASHION + HOME Color System is a vital tool for designers in the apparel, home furnishings and interior design industries for selecting and specifying color used in the manufacture of textiles and fashion. The System – consisting of 2,310 colors in cotton or paper format – is ideal for assembling creative palettes and conceptual color schemes, and for providing color communication and control in the manufacturing process.


The PANTONE PLUS – PLASTIC STANDARD CHIPS COLLECTION™ allows designers, manufacturers and suppliers who work with plastics to select, specify, control and manufacture hundreds of colors through opaque and transparent plastic color chips in the system. It offers a comprehensive color range that is reproducible in plastics.

Pantone Universe
PANTONE UNIVERSE is a collection of lifestyle products based on fashion color trends for the consumer. The collection, consisting of tabletop, stationery items, travel gear, accessories and rainwear, combines timeless designs and modern materials with current trend colors. More information is available at

Color Management
In 2001, Pantone began marketing affordable digital color control solutions to graphic artists, designers, photographers and printers.

Lights and Scales
PANTONE 3 and 5 LIGHT BOOTHS allow the user to preview color choices in different lighting conditions.

PANTONE formula scales are pre-programmed with formulas for all PANTONE Colors, including PASTELS and METALLICS, and are available in various sizes for small, medium and large print shops.

Pantone supports its color communication systems with industry-specific research and testing labs.

Ink Lab scientists develop new formulas to update PANTONE Color palettes and test licensee samples for quality control.
Textile Lab technicians verify formulas for color reproduction, and dye and prepare fabric for the PANTONE FASHION + HOME swatch books. They also provide custom color dying services to textile clients.
Advanced Color Technology experts develop core technology and digital solutions for the accurate viewing and printing of PANTONE Colors. The department provides licensed technology to software and color output device manufacturers such as Adobe, Hewlett-Packard, Xerox, Quark and Microsoft to ensure the best possible representation of PANTONE Colors.

PANTONE Custom Color Services provide custom color standards for corporate managers and art directors in fashion, home, contract design, paint, beauty, automotive, sports and pharmaceutical – any industry requiring color accuracy.

PANTONE Custom Color Services also provides products to specify corporate identity, product color and packaging standards, including color standards showing one or more PANTONE Colors or custom colors on paper, cotton or custom substrates, as well as the corresponding CMYK, HTML and RGB values.

The Pantone Color Institute is a color research and information center that shares its color expertise with professionals in a variety of industries including fashion, commercial/industrial, contract and interior design, graphic arts, advertising, film and education. Recognized throughout the world as the leading source of color information, the Institute is used as a resource by the world’s most influential media.

Through the Pantone Color Institute, Pantone continues to study how color influences human thought processes, emotions and physical reactions, furthering its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively. Leatrice Eiseman, America’s leading color expert, is the executive director of the Pantone Color Institute.


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