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Fine artist and printmaker, Bonny Lhotka talks to Roland about how to be successful in the art world 


Building a successful art business is challenging. There’s a lot of competition online, in galleries, at events, and in the media. In the highly-competitive fine art and photography market, artists need to be much smarter about finding pockets of interest and profit for their work. They need to recognize and act upon opportunities whenever they find them.


To become successful, artists have to not only master their craft, but also be active in the art community, attend gallery shows, art events, and build relationships in the business. However, there are even more practical steps that artists and photographers can take, and investments they can make to grow their business. After speaking with Roland Imaginarium Artcademy instructor and phenomenally successful artist, Bonny Lhotka, we can share some specific things fine artists can do to achieve greater success.


  1. Present Yourself as a Professional 

Although it’s rarely true, artists are often perceived as being “flaky.” Don’t fall into the trap of defining yourself as this type of “eccentric artist” and mimicking a perceived persona that doesn’t really exist anymore in the multi-billion-dollar fine art world. In an age where first impressions count for a lot, you need to apply the same rules that high-level business people do in their interactions with clients and contacts.

It’s okay to be yourself, but you also have to present yourself as a professional in the business world.


Don’t be Casual

Treat meetings with important clients, gallery owners, and partners as any other serious professional would, by dressing for success and communicating your ideas with knowledge and clarity. Don’t be casual with your clothes, the way you speak, the time you’re supposed to meet, and the way you present your work.

Communicate Skillfully

Being an artist is not just about having artistic skills. It’s often just as important to develop interpersonal skills, so that you can talk to people about your own work, as well as what you can create for them as an artist. Use your website, work samples, and presentation skills to discuss your plans and your artistic strategies.


  1. Always be Prepared

Be Organized with Samples and Business Cards

You should also be well-prepared with business cards, art samples, and the means to digitally share your work via a laptop or tablet. Gallery owners, art dealers, and consultants want to do business with talented, knowledgeable, and formidable individuals. No one wants to work with people who are ill-prepared and who give the impression that they can’t be relied upon.

Build Your Digital Content

It’s also extremely important to present your online work to people. In addition to her own website, Bonny has amassed a treasure trove of online videos, articles, and web interactions with shopfronts, galleries and online publications. This offers a lot of choice for Bonny when presenting her work. When creating your website, be distinct and professional with the content. Don’t include your travelogue or your pictures of your pets! That’s fine for social media but “professionalism” on your professional site is important. Focus on what it is you want to say about your art and what you want to sell.

Photograph by permission of ©Bonny Lhotka  


Start a Client List

Through your interactions with people, you should start building a connections list. It’s important to keep track of possible leads and opportunities, independent of galleries you may be in. However, it’s important to note that galleries do not want the artists they represent to go to gallery clients directly and it’s essential to honor gallery relationships and not sell direct.


  1. Explore Different Commercial Opportunities

Only producing work that fits into a singular, creative vision, doesn’t work for Bonny and many other successful fine artists who do not see commercial opportunities as “compromising their artistic vision.” The opinion that somehow you will corrupt your artistic integrity by making commercial decisions is not only detrimental to your business but it’s also not true.  Throughout the centuries, from Michelangelo’s statue of David that was commissioned by the Florentine government in Italy to the many Rothko’s that adorn the walls of some of Wall Street’s biggest companies, many of history’s greatest artworks have been created as commissioned work or commercial projects.

Create Opportunity through Company Partnerships

Bonny described to us how many of her biggest successes in fine art have been as a result of partnerships with companies and organizations. In these relationships she’s been able to talk to clients about their brand, business background, and company aims; using their PR materials, logos, photo assets, and other materials to develop a thoughtful and relevant artistic vision of their company, while still maintaining her own artistic style, technical finesse and vision.

Photograph by permission of ©Bonny Lhotka  

Be Open and Flexible

If you are lucky enough to secure a commission to create art for a company, take the time to talk to people and give them what they want, rather than trying to use the opportunity to do what you want as an uncompromising artist who’s only interested in their own aesthetic. To make money in fine art, artists and photographers need to be flexible and willing to do what it takes to succeed.

Get Yourself in a Gallery

It’s easier said than done, but one of the major goals of every artist, in addition to seeking clients and commissions, should be to have your work displayed in at least one gallery. This is the equivalent of your homepage— something you can send people to and reference your work in a very physical sense. It’s often against an artist’s nature, but successful artists can’t be passive and expect galleries to come to them. You have to be somewhat of a “business hustler” as well as being a creative person. Visit galleries, talk to owners about your work, and be prepared with your contact details. Have the ability to present your work on-demand as digital or physical samples.


  1. Know Your Audience and Adapt Artistically

It may not be a popular thing to say amongst creative people who want to be seen as being spontaneously creative, but artists should also have a plan and a goal, rather than jumping from one medium to the next and subject-to-subject on a whim. As an artist in this day-and-age, you should be strategic in your media use, know what subject matter you want to paint, print or photograph, and have laser-focus on who you want to appeal to with your art and what you want to achieve.

Be Flexible and Seek New Markets

Being a focused artist doesn’t mean “limiting yourself.” Artists and photographers should be constantly finding new tools and techniques to create their art— paying close attention to new technology, new mediums, and new markets. Artists should also be mindful of a new generation of older millennials who are collecting art and making art that reflects the visual nature of their generation. To appeal to a generation of older millennials who grew up in a digital age but look back with fondness at the tactile quality of oil paintings, Bonny produces art that mirrors a “high-gloss” view of the digital world as well as art that has a physical texture.  She achieves this duality with Roland VersaUV LEF flatbed printers. Using these printers, Bonny is able to bring such generational views together through UV printing.

Photograph by permission of ©Bonny Lhotka  


Explore Art Beyond Pens and Brushes 

While it’s important to recognize your roots as an artist, it’s also important to start looking beyond pens and brushes for ways to produce, present and reproduce your work. As a printmaker and fine artist, Bonny has created new processes with various print technologies. She uses a mixture of digital printing devices, including Roland UV flatbed printers as actual “art tools” to create her signature caustigrams, lithophanes, intaglio prints, white ink photography and slump molded UV prints.

Photograph by permission of ©Bonny Lhotka  


Using Print Tools for Work Samples and Resale Art Items

Using inkjet printers to reproduce your work on canvas or UV flatbed printers to create small-scale versions of your art to present to clients and consultants are great investments for artists. You can also use UV printers to add your art to products and merchandise— expanding into new ideas of product customization.  People nowadays are looking for meaningful, unique objects. You can explore this profitable art avenue on online shopfronts like Etsy or create your own art reproductions to accompany your gallery shows.


Think Bigger

You should plan to take your art beyond the confines of a gallery space. Programs like the One Percent for the Arts Program are more popular than ever and present opportunities for artists in public spaces. Artists need to think in terms of making their art bigger and bolder than ever. For traditional artists, photographers, and printmakers, painting big or printing your art on large format printers for application in these spaces can be very profitable and rewarding— your art will be seen by masses of people and the exposure is huge.

Photograph by ©Kara Muse

A popular mural by artist Ben Angotti that adorns a Brooklyn street in New York— seen and appreciated by a mass audience everyday




The company also builds essential ground-running equipment on the Stratasys Fortus 450mc 3D printer in tough Nylon 12 material at lower cost than aluminum production

MINNEAPOLIS & REHOVOT, Israel–(BUSINESS WIRE)–Jun. 7, 2019– Marshall Aerospace and Defence Group is now using advanced 3D printing from Stratasys (Nasdaq: SSYS) to manufacture, flight-ready parts for several of its military, civil and business aircraft – while producing specific ground-running equipment at a lower cost than aluminum alternatives. The company is currently one of the world’s largest privately owned and independent aerospace and defense companies.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190607005013/en/

Final, flight-approved, 3D printed ducting for air conditioners. 3D printed in ULTEM™ 9085 resin on the Fortus 450mc (Photo: Business Wire)

Marshall already has several pieces of 3D-printed ductwork flying on heavily modified aircraft, as well as holders for safety knives and switches for aircraft interiors. 3D printing flight-approved parts on demand enables the company to produce lighter parts than traditional methods, significantly faster and at lower cost.

According to Chris Botting, Materials, Processes and Additive Manufacturing Engineer at Marshall ADG, the ability to create accurate, repeatable and reliable 3D printed parts using aerospace-approved materials are key factors in achieving the performance requirements necessary for use within aircraft.

“When manufacturing on complex engineering programs, we need a method that can create an accurate, complex, functional and lightweight duct efficiently with minimal tooling costs – this is where 3D printing fits perfectly. But we also need to ensure that the ducting work produced will be approved by the EASA for flight,” explains Botting. “As a result, we’re using the StratasysFortus 450mc FDM Printer and ULTEM™ 9085 resin – a tough, yet lightweight 3D printing material with high thermal and chemical resistance. This has been crucial to overcoming the stringent requirements of our industry, as we can now 3D print parts with the desired flame, smoke and toxicity properties for use on aircraft interiors.”

On the Ground Savings

The company is also utilizing its Fortus 450mc 3D printer, purchased from Stratasys UK and Ireland Platinum Partner SYS Systems, to build final parts on the ground. Marshall recently created a ducting adapter prototype for vital ground-running equipment – essential for providing fresh air to cool the aircraft’s avionics. 3D printing this particular part helped Marshall transition from typically costly aluminum processes.

“Before committing to expensive aluminum machining, we used the Fortus 450mc to 3D print a prototype in ASA material,” says Botting. “It enabled us to create an accurate working prototype of a complex component. We were then able to demonstrate it had the potential to be 3D printed in Nylon 12 material as opposed to the more conventional method of machining from aluminum. The 3D printed duct led to a significant cost reduction compared to machining the part out of aluminum, as well as a 63% reduction in overall weight.”

The group is also using Stratasys 3D printers for a range of complex tooling applications, including drill jigs, masking templates, bonded fixtures and composite mold tooling. The team regularly produces customized, low-volume production tools within just 24 hours of an engineer’s request. In fact, they are driving use of 3D-printed thermoplastic tools to replace heavy metal tools, reducing the burden on the operator, and crucially, reducing cost and lead times on urgent operational tasks.

Botting foresees the use of Stratasys FDM additive manufacturing to increase across all elements of the business and to drive new applications.

“FDM technology has altered the way we work, and the aerospace-grade 3D printers and materials enable us to meet our increasingly aggressive deadlines and complex manufacturing requirements,” Botting said. “In the future, there is no doubt that 3D printing will continue to have a significant impact in the way we design and manufacture in our business.”

To learn more about Stratasys’ additive manufacturing solutions for the aerospace industry, visit Hall 4, Stand D192 at the International Paris Air Show, 2019, June 17th – 23rd, Paris, France.

Marshall Aerospace and Defence Group has specialised in protecting people in critical situations for more than 100 years. Today the company continues to deliver world-leading applied engineering services to a wide range of global customers, ensuring they benefit from our agility, innovation and collaborative approach, whatever their needs. They rely on our core capabilities of managed services, integration and technologies, which we deliver in partnership through the ability to solve the most complex of challenges. We are a team of more than 1,800 highly skilled colleagues, located across UK, Canada, Europe and UEA, dedicated to setting the highest standards across the industry. Marshall Aerospace and Defence Group is part of Marshall of Cambridge (Holdings) Limited, the private holding company of the Marshall family. Founded in 1909, the Group had a turnover of nearly £2.5bn in 2018, and more than 6,000 employees.

Stratasys is a global leader in additive manufacturing or 3D printing technology and is the manufacturer of FDM® and PolyJet™ 3D printers. The company’s technologies are used to create prototypes, manufacturing tools, and production parts for industries, including aerospace, automotive, healthcare, consumer products and education. For 30 years, Stratasys products have helped manufacturers reduce product-development time, cost, and time-to-market, as well as reduce or eliminate tooling costs and improve product quality. The Stratasys 3D printing ecosystem of solutions and expertise includes: 3D printers, materials, software, expert services, and on-demand parts production. Online at: www.stratasys.com,http://blog.stratasys.com and LinkedIn.

Stratasys, FDM and Fortus are registered trademarks of Stratasys Inc.Fortus 450mc is a trademark of Stratasys, Inc. ULTEM™ is a registered trademark of SABIC or its affiliates. All other trademarks are the property of their respective owners, and Stratasys assumes no responsibility with regard to the selection, performance, or use of these non-Stratasys products.

May 30, 2019 — Today, HP Inc. expanded its hybrid HP Latex R Printer Series with the R1000
Printer for rigid and flexible printing. Designed for a variety of hybrid applications including
signage and displays, the growing portfolio offers choice, value, and versatility while featuring
innovative technologies including HP Latex Rigid Printing Technology and HP Latex White Ink.


“Print service providers are looking at new ways to increase production and expand
applications by investing in innovative print technologies such as rigid and white ink to embrace
all the possibilities of print,” said Joan Pérez Pericot, General Manager, HP Large Format
Graphics Business, HP Inc. “The new introduction to our HP Latex R Printer Series delivers a
versatile and innovative print solution for medium-sized businesses to unlock print
opportunities and drive growth.”

The current portfolio includes the HP Latex R2000 Printer, designed for large-signage printer service providers (PSP) who require workflow efficiency and sustained production. With the debut of the HP Latex R1000 Printer, HP is adding depth to offer maximum value in one device. Designed for growing businesses with investment and space constraints, the versatile printer offers a single set of inks for a wide range of flexible and rigid media including applications for retail, outdoor signage, window graphics, events and exhibitions, and decorations.

The new printer comes with three liter-ink cartridges, compared to the larger model with five liters, and is designed to accommodate materials up to 1.64 meters/64 inches wide and up to 5 cm/2-inches thick while the R2000 prints up to 2.5-meters/98-inches wide and up to 5-cm/2-inches thick.




The HP Latest R1000 enables:



For more information and booking details, contact: (02) 435-92-88 loc. 304/320/330 or email us at: marketing@norde.com.ph

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Revolution Begins with an R

HP Latex R-series Open House Event

Date: May 30, 2019 | Norde Innovation Center


The previously release HP Latex R-series has now come to Norde International! Dubbed as the Revolution Begins with an R, Norde International and HP Philippines hosted a New Product Introduction to their existing VIP clients and walk-in guests, wherein an educational seminar was held in the morning and a demo tour in the afternoon to witness the launching of the HP Latex R1000.



Happy Andrada Showcased Breakthrough Fashion Technology with Customized Printed Fabrics at Transcendence Fashion Show


Leading the innovation of textile printing technology, NORDE International, in partnership with Kornit Allegro – the world’s first single step roll-to-roll digital textile printing system, revolutionized fabric customization by launching a fashion collection with globally-renowned fashion designer Happy Andrada. The customized fabric collection of Happy Andrada and Norde International was launched at the TRANSCENDENCE event last July 28, 2017 at the Marquee Tent, EDSA Shangri-La Hotel, Manila, Philippines with a print exhibition partnered with Artists and Company Manila and Moss Manila.


TRANSCENDENCE succeeded in capturing the movement of dancers through a photoshoot with Artists and Company’s photographer, Shaira Luna. After the photos were taken, Happy Andrada’s team of surface designers used the dancers’ images to create up to 50 nature-inspired digital patterns. These patterns were then digitally printed on different fabric materials ranging from chiffon, tulle, organza, up to the more complicated ones like duchess, piña fabric, and spandex. The Kornit Allegro, being the only true digital solution for textile printing, made it possible to print on the wide variety of fabrics in time for sewing and production.

Kornit Digital’s exclusive partner in the Philippines, Norde International, proudly welcomed the Kornit Allegro as its newest addition to their fleet of industrial printing solutions earlier this month.  “The Kornit Allegro is an entire production process in one system. No pre- or post-treatment is necessary to print on a wide variety of fabrics.”  Sandy Lui, Marketing Director of Kornit Digital-Asia Pacific said.


Happy Andrada’s 31-piece collection is the first Filipino-designed RTW and couture collection designed entirely out of customized fabrics with NORDE and Kornit Digital. “This partnership with Happy embodies how far we can transcend the power of fashion design with the right tools. Now, fashion designers can make their own collection by starting with a design that they made themselves. Photos and patterns can now be printed on a wide array of fabrics easily. Fashion reached a new level of meta tonight.” said Denis Ragos-Ty, Marketing Manager of Norde International.


Textile customization is now available in the Philippines. Textile manufacturers can now produce their own designs, enabling artists with this technology as they reach the next level of fashion and design. With the technology of Kornit Allegro launching in the Philippine market, fashion designers can now exceed the possibilities of how they can further personalize their collections.


Who said hospital rooms have to be plain and boring?

What used to be dull rooms have been turned into visual feasts for kids with the help of vibrant wallpapers.

The five rooms at the respiratory wards of the National Children’s Hospital in Quezon City turned colorful after wallpapers adorned their walls.

“It’s really different now. Unlike before, the walls were bare. The old walls easily caught dust. We feel that our babies are safer here,” said Jocelly Bacalla.

The 42-year old Bacalla from Navotas had been in the hospital twice because of her three-month-old baby’s heart problem.

“It’s beautiful now. I feel like I’m just at home,” Bacalla said.
MJ Policarpio, who shares the same room with Bacalla, said the new wallpaper prints were stress-relievers.

“It really removes stress. It’s beautiful and it’s good for the kids,” said Policarpio, whose baby has been confined in the hospital for two weeks now.

Compared to the old look with white paint, Policarpio said the walls look cleaner and nicer this time.

Happier, more playful kids

Dr. Epifania Simbul, Medical Center Chief of the National Children’s Hospital said the vibrant wallpapers would add to the faster recovery of their patients.

“You know sometimes, medicine is not enough. When you have the feeling of well-being, it increases your body resistance. There are hormones that are secreted in the body when you are happier that will hasten your recovery,” Simbul said.

Only three days after the wallpapers were placed, Simbul said the kids have become more playful and happier.

“The babies are more playful, of course even the parents are very happy to see their environment is colorful,” she said.
Images of animals, the outer space, food group and outdoor activities, among many others, adorn the walls of the rooms now.

“This is an adjunct to the treatment that we are giving. As I have mentioned, if you are happier, it boosts your immune system,” Simbul said.
The wallpapers, she said, “brighten the environment” and would remove the “painful memories” of their patients.

“It becomes a playground and not a lonely hospital room,” she said.
With the vibrant wallpapers on the kids’ wards, she hoped that their recovery would be faster.
“I hope so because as I have mentioned, it produces or increases our secretion of hormones in our body. When we are happy, we feel better, we feel well,” she said.



The colorful wallpaper on the wards was a part of the corporate social responsibility project of Norde International Distributors in partnership with HP Latex. The project was undertaken in line with the 71st Founding Anniversary of the National Children’s Hospital.

Elaine Hao Chin, VP Finance and Operations Norde International Distributors, said the wallpaper prints were environment-friendly, making them safe for the kids, the parents and the hospital.

“We want the children more comfortable and at the same time provide a safe environment for them. The materials we used are environmental-friendly. They are safe for kids and for sensitive environments.

“With this activity we hope everyone’s stay here a little bit brighter, livelier and we add a bit more joy to everyone here,” she added.



Norde takes on The Visual Journey for HP Latex 570

Last January 25, 2017, Norde International hosted The Visual Journey event at the Norde Innovation Center, Quezon City. The purpose of the event is to launch the newest addition to the HP Latex fleet- the HP Latex 570. Attendees include interior designers, brands, print service providers and more.

The Visual Journey was opened by none other renowned Interior Designer and Dean of the Philippines School of Interior Design, Mr. Pojie Pambid.

The whole day event consists of several speakers from HP South East Asia wherein they shar ed about the trends in the retail market, HP Latex applications, sustainability and of course, the grand unveiling of the HP Latex 570 printer.

Guests were also invited to see The Visual Journey exhibit wherein several applications of the HP Latex printer were shown. Wall covering and flooring solutions, stickers, and gallery exhibitions showcased the quality printing capabilities of the HP Latex 570.


Want to know more?

To know more about the HP Latex brand and the many more brand offerings of Norde, e-mail us at marketing@norde.com.ph or call us up at (02) 435 48 99 loc. 304.