In the Philippines, September – or the start of BER months – is considered the start of the Christmas countdown. It may seem a bit early to be thinking about ornaments and presents but in our culture, BER month is the most heated time of year for most brands. Although this year’s holiday season may seem a bit different because of everything that has been going all over the world, customers – especially Filipinos, still want to feel the hope and joy that this season brings.
Clients are packed in available stores – with social distancing in mind – and website traffic is going through the roof. But in all that commotion, when is the best moment to start preparing? If you’re a business owner, the Holidays have been on your mind for quite some time now. There’s a whole lot of marketing to do and some strict deadlines to meet. So the real question is, how do you stand out among the competition? Your answer this year lies in creating a special line of packaging in preparation for Christmas.
Packaging is one of these elements that you can – and should – plan well in advance. In the end, Christmas is the ultimate challenge for all eCommerce owners, retailers and marketers alike.
For print service providers, you can now create custom gift wrap with HP Indigo printers, or HP Latex print and cut solutions with little to no investment. Technology is making personalization widespread for a vast array of products and services. HP allows consumers to personalize their gifts with photos, text and images for every occasion especially this Christmas season. Below are several benefits of implementing a special line of packaging using HP digital technologies that will provide a new profitable market opportunity this coming holiday season.
Festive packaging refreshes your brand image
A successful holiday packaging design isn’t one that uses generic seasonal imagery – it’s when a brand has put its own spin on the holidays. This is much more unique and memorable to consumers, and ensures that important brand elements aren’t lost in your refresh. For example, when reds, greens, and metallics make up the usual seasonal color palette, choosing something different will really stand out!
Photo courtesy: Kinga Offert
Allows you to create special variants of your product
As a brand creating an exclusive line of products for Christmas, you can take your product shelf appeal to the next level with customized graphics, images, colors and text that integrates your new flavors or new variants of your product. HP Mosaic of HP Indigo allows for hyper-customization of your packaging and labels. We have the ability to produce totally unique and customized versions so every single unit is 100% unique. Studies show that this uniqueness is exactly what younger consumers now want.
Photo courtesy: Design / Art Direction: Katerina Teterkina, Openmint | Visual: Nikita Bukoros
Creates an opportunity to surprise your customers
When your customers open a box, they expect this moment to a memorable experience. How to conjure those sparks?
One of the ways is printing a little something inside the box. Provoke your customer and create an intriguing mystery around your product. Let the customer discover the product, with your design leading the path!
Photo courtesy: https://packhelp.com/
Emphasizes the special holiday offer
Creating a special line of packaging creates a whole new level of engagement with your customers and strengthens your brand. It emphasizes the special holiday offer especially when you create eye-catching variation on the shelf, it can also be used to create collectable items each with its own customized element. You can use promo tags or quotes to create unique text on each package. This makes each purchased item “special” to the consumer.
Photo courtesy: Client: Innisfree – Project Direction: Innisfree Design Team | Art Direction & Design: Charry Jeon
Photography: Kiwoong Hong
The bottom line
Holiday packaging doesn’t just enhance the appearance of your products – it also provides a valuable service to your customers. It’s these kinds of interactions that consumers will remember long after the festive season is over.
Businesses mustn’t think of the holidays just as a seasonal jump in sales – the key to long-term success is transforming holiday traffic into repeat business. If you play your cards right, holiday packaging can positively impact your business into the new year and beyond!
Don’t miss these many benefits of the HP digital technologies:
- Sophisticated rules-based variable data for text, images and colors
- Automatic creation of millions of designs based on core patterns
- Dynamic image and text manipulation
- Integration with third-party content, including personalized maps and other graphics
- Accelerated variable printing
For inquiries, email us at firstname.lastname@example.org, or contact: 0998-597-3593