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A Sustainable Approach to Fashion with Print On Demand Amid Crisis

A Sustainable Approach to Fashion with Print On Demand Amid Crisis

August 18, 2020

During these turbulent times, individuals and businesses are required to reexamine many decisions and choices that were previously done without a second thought. Staying indoors all day long and dealing with a new reality forces us all to deal with the impact of our actions on the environment. It’s interesting to see how the idea of social distancing has actually brought us closer together as an industry and global community.

If you’re looking for new ways to increase the positive impact of your retail business, here are three ideas: 


Be kinder to your neighbors

The massive number of unused garments that are thrown away each year are believed to make up 7% of all landfills globally. This devastating amount often finds its way to third-world countries that are forced to suffer the polluting consequences of western shoppers. If there’s one thing we’ve learned during the current global outbreak, it’s that we are all part of a global community where one person’s actions affect the rest of the state and even the world. Minimizing fashion waste is a step that must be taken.


Be kinder to your business

Let us not forget that wasted garments cost a lot of money to make. With such a large amount never fulfilling its destiny, businesses invest plenty of money and effort for no reason at all. The result is a business that suffers from cost-efficiency issues of overproduction, unnecessary utility expenses, wasted materials, and more. With the current crisis affecting so many businesses and individuals financially, we can no longer overlook this costly situation. 


Be kinder to the environment

Wasted fashion items hurt our blue planet in many different ways. They fill landfills, use polluting chemicals and materials, waste a lot of water, and demand packaging that adds to all of the above. Many businesses need to recreate their manufacturing process so that it takes every factor into account.


The solution: Print on demand

Print on demand makes so much sense, it’s hard to believe that it’s a relatively new concept in retail. Instead of printing huge amounts of items and hoping to sell as many as possible, we switch things around and only print what was already purchased. Faster and smarter printing technologies enable us to respond to shoppers’ needs in real-time and save us the need to prepare stock in advance.

The eco-friendly result saves time, money, water, energy, and a lot of heartaches. In addition, Kornit’s printing process uses environmentally friendly materials that are kinder to the environment on any level.




As a leader in the apparel and fashion industry, Kornit considers sustainability to be a core company value and invests great effort and resources in minimizing the company’s environmental footprint.

Kornit operates in a sustainable, responsible manner by developing digital printing solutions that are inherently more environmentally-friendly than both traditional and other digital printing methods in the industry. Kornit’s products meet the highest sustainability standards with zero wastewater and a low carbon footprint, enabling on-demand printing that fits today’s consumer culture.

At NORDE, we work hard to embrace the latest innovations in order to continuously improve the sustainability levels of our solutions, as well as to empower the community.