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Hershey’s #HerSheGallery Campaign was Printed on HP Indigo Technology in Honor of International Women’s Day

Hershey’s #HerSheGallery Campaign was Printed on HP Indigo Technology in Honor of International Women’s Day

March 06, 2020 | BETC São Paulo, Chocolate, Digital Technology, Food, Hershey's, HP, HP Indigo, Packaging, Packaging Design, Women’s Month

Hershey’s #HerSheGallery Campaign was Printed on HP Indigo Technology in Honor of International Women’s Day


All over the world, the month of March marks a global celebration of social, economic, cultural and political achievements of women. Brands are doing their best to celebrate and honor women – making sure they stand out in creating a call to action for accelerating women’s equality.

Hershey’s, North America’s largest and global leader  in chocolate, candies, and confectionery production, astounds the marketing, design and packaging industry through their latest initiative showing their appreciation towards talented and brilliant ladies through the #HerSheGallery campaign. With the idea of “you can’t spell Hershey’s without the pronouns her and she”, the brand celebrates women and their talent on wrapper.

 

Packaging that Drives Engagement

What’s great about this packaging is that the brand used HP digital packaging solutions to connect with consumers in ways that drive up loyalty, engagement, and sales.

Created by BETC in Sao Paulo, the “Her/She” campaign printed 30,000 chocolate wrappers with the work of six artists: illustrators Ana Flávia (@affnana) and Alessandra Lemos (@loleland); writers Luiza Mussnich (@luizamussnich) and Camila Lordelo (@euliricas); and musicians  Yzalú (@yzalu) and Bruna Mendez (@brunamendez), whose photos are accompanied by a QR code linked to their current singles. The campaign sees the milk chocolate package hosting the work of musicians, illustrators, poets, photographers, florists, and many other brilliant women, during the month of International Women’s Day.

 

Check out some product shots printed on HP Indigo presses:

 

 

“Women have increasingly conquered space in the world. However, this is a theme that can’t leave the agenda,” says Andrea Siqueira, the agency’s executive creative director. “It’s really gratifying to work with a brand that understands the importance of stimulating conversation about this, doing a campaign that values female talent.”

Through this campaign, the Hershey is encouraging other females too, inviting them to share their work on social media using the hashtags #HerShe and #HerSheGallery.

 

Incredible Packaging Experiences Start Here

HP Indigo digital presses can lead you with innovative, next-generation digital packaging that creates a whole new level of engagement with your customers and strengthens your brand, just like in the #HerSheGallery campaign.

 


CREDITS
Agency BETC/Havas
Client: Hershey’s
CCO: Erh Ray
Executive Creative Director: Andrea Siqueira
Creative Director: Andrea Siqueira, Gabriel Sotero e Murilo Melo
Creative Team: André Batista, Diego Canhisares, Fernanda Peka, James Döring, Milena Cabral, Rodrigo Casanovas.
Account: Fernanda Modena, Izabel Petegrosso e Renan Santos
Media: Carlinha Gagliardi, Carlos Jordão, Julia Camargo e Dorilangio Souza
Strategy: Agatha Kim, Renato Duo, Mirella Nascimento, Milena Nakata, Isabela Cury e Jessica Scaraficci
Producer: Anna Luisa Ferraz, Andrea Carmassi e Priscyla Farina
Artist Ana Flávia, Bruna Mendez, Camila Lordelo, Lole, Luiza Mussnich e Yzalú
Voice of the film: Yzalú, cantora participante do projeto
Photographer: 
Genga Estúdio
3D Producer: Origolab
Editing: Tiago Hasegawa
Sound Production Company: Jamute
Account: Kiki Eisenbraun e Sabrina Geraissate
Coordinator: Juliana Zuppo e Cassia Garcia
Sound Design: Fernanda Galetti
Advertiser: Marcel Sacco, Emerson Cação, Rodrigo Campos, Larissa Schreiner e Ana Fontes