Hershey’s #HerSheGallery Campaign was Printed on HP Indigo Technology in Honor of International Women’s Day
All over the world, the month of March marks a global celebration of social, economic, cultural and political achievements of women. Brands are doing their best to celebrate and honor women – making sure they stand out in creating a call to action for accelerating women’s equality.
Hershey’s, North America’s largest and global leader in chocolate, candies, and confectionery production, astounds the marketing, design and packaging industry through their latest initiative showing their appreciation towards talented and brilliant ladies through the #HerSheGallery campaign. With the idea of “you can’t spell Hershey’s without the pronouns her and she”, the brand celebrates women and their talent on wrapper.
Packaging that Drives Engagement
What’s great about this packaging is that the brand used HP digital packaging solutions to connect with consumers in ways that drive up loyalty, engagement, and sales.
Created by BETC in Sao Paulo, the “Her/She” campaign printed 30,000 chocolate wrappers with the work of six artists: illustrators Ana Flávia (@affnana) and Alessandra Lemos (@loleland); writers Luiza Mussnich (@luizamussnich) and Camila Lordelo (@euliricas); and musicians Yzalú (@yzalu) and Bruna Mendez (@brunamendez), whose photos are accompanied by a QR code linked to their current singles. The campaign sees the milk chocolate package hosting the work of musicians, illustrators, poets, photographers, florists, and many other brilliant women, during the month of International Women’s Day.
Check out some product shots printed on HP Indigo presses:
“Women have increasingly conquered space in the world. However, this is a theme that can’t leave the agenda,” says Andrea Siqueira, the agency’s executive creative director. “It’s really gratifying to work with a brand that understands the importance of stimulating conversation about this, doing a campaign that values female talent.”
Incredible Packaging Experiences Start Here
HP Indigo digital presses can lead you with innovative, next-generation digital packaging that creates a whole new level of engagement with your customers and strengthens your brand, just like in the #HerSheGallery campaign.
Photographer: Genga Estúdio
Editing: Tiago Hasegawa
Sound Production Company: Jamute