Looking to make some extra money with a side hustle? Wondering how you can turn your ideas into additional income? Ever desire to be your own boss? The product personalization industry is booming even before the pandemic, and those with graphic design skills or an existing customer base have a head start on the competition. If you’ve ever considered making your side hustle a full time job, or ever wanted to profit from your hobbies, we’d like to help you along on your small business path.
The following contains incredibly useful information on the machines, applications and mindset you need to succeed in product personalization, apparel decoration and graphics customization.
THE PEOPLE STARTING CUSTOMIZATION BUSINESSES AND THE DEVICES THEY USE
When we talk about small customization businesses, we could be describing many different kinds of people. These could be people who work from their home, garage, or small office with one or two employees, or even a larger office or shop with up to ten employees. It’s not easy to define and there’s no peso amount that represents a small business. However, here at Norde, we would say that a typical small business that uses Roland machines is one that produces custom printed items for internet and store resale or produces short-run, on-demand graphics for local clients.
We also think that within this small business definition, there are distinct groups. These include the Etsy store owner who’s selling customized products to friends, family members, and internet visitors; small shop or garage businesses who are making small banners, small apparel runs, and decals for online or local markets; and even full, in-house graphics production with print, lamination and installation, and a growing client list.
The following personas, based on actual individuals, illustrate just some of the people who are starting a personalization business and succeeding with Roland equipment. You’ll most likely see some elements of yourself in all of these individuals and the Roland machines to suit your start-up needs.
ONCE AN ENTREPRENEUR HAS DECIDED WHAT THEY WANT TO SELL… THEY CAN CHOOSE THE TECHNOLOGY FOR PRODUCTION.
Roland small business expert, Kitt Jones, says:
All small businesses need to decide who they are selling to, what channels they will sell through and what products or services they will sell. Are they going to be selling online? Are they going to be putting up point-of-purchase displays in stores? Will they be customizing products for resale? Will they be wrapping vehicles? If, let’s say, you’re a stay-at-home parent who wants to start a customization business then it’s probably not that difficult to identify your market when you go to birthday parties, weddings, family gatherings, and school events. These are all potential outlets for you and places to sell your product.
Once an entrepreneur has decided what they want to sell and to whom, then they can choose the appropriate technology for production. Whether it’s printing on saw blades, putting decals on phone cases, printing on keychains, creating shirts for school programs, Roland machines are the bridge between the customization market you’ve identified and actually producing custom items to sell to friends, family members, other businesses, online customers, and so forth.
Recommended Technology: Direct-to-Garment Printer
Recommended Technology: 12” UV flatbed printer Direct-to-garment printer, Direct-to-garment printer, Laser decorator
Recommended Technology: Direct-to-garment printer
TECHNOLOGY MADE FOR SUCCESS
HOW ROLAND TECHNOLOGY IS MADE FOR HOME BASED BUSINESS SUCCESS— MACHINES
The following Roland machines help small business start-ups produce custom items for branding, printed promotions, and personalized products. Many people have started with Roland desktop machines and built full-production businesses with multiple employees and locations. These machines can be your starting point to something big.
BENCHTOP UV FLATBED PRINTER
Print directly onto products and materials that include, plastic, leather, canvas, metal, and wood and add stunning Gloss finishes and 3D embossed effects.
The VersaUV LEF-12i fits easily on any desktop and offers on-demand production at any location to make it the perfect choice for small business users at a desk, kiosk, craft fair, store or event.
Products: Stationary, Giftware, Golf balls, Phone and Tablet cases, Powerbanks, Phone pop-ups, Coasters, Hockeypucks
Small signs and trophies: ADA signs, Directional signs, Name badges, Awards and plaques,
Glass Tile and Acrylic: Glassware, Bottles, Ornaments, Tiles, Ceramic décor
Art and Promotions: Art canvasses, Picture frames, Wood boards, Photo boards
Metal: Jewelry, Boxes, Buckles, Bottle openers, Hunting items
Leather and Fabric: Bags, Purses, Shoes, Cases, Leather bound books
The BT-12 is the perfect machine for those who want to get into apparel decoration quickly andeasily. It has a simple 4-stepprocess that takes you minutes to customize t-shirts and other cotton items without the fuss, effort, or mess of traditional garment printmethods.
At a small price point and with little effort, you can print full-color apparel for your friends, family and customers.
Apparel: T-shirts, Sweatshirts, Polo shirts, Vests, Children’s hoodies
Infant clothing: Onesies, Baby bibs, Baby rompers
Pet accessories: Dog bandanas, Pet vests
Décor: Wallart, Pillowcases, cushions
Other fabric accessories: Bandanas, Dish cloths, Aprons, Handkerchiefs
STARTING A SMALL GRAPHICS CUSTOMIZATION BUSINESS
The time is right, the time is now! Make the decision to start your business today. There are always excuses and things to take your attention away from your goal of starting your own business, but you need to be positive and take that leap of faith into becoming your own boss and the captain of your own business destiny.
For more ideas and information on getting your Home Based Business started, talk to our product specialist at 0998-597-3593, or email us at [email protected]