Achieve amazing colors on both rigid and flexible- With the new HP Latex R Printer Series, you can transform any rigid or flexible substrate with amazing colors.  And with new vibrant HP Latex color gamut on rigid, you can transform new substrates to set yourself apart from your competition.

Expand your offering with the glossiest white2-Whites that fade to yellow are becoming a thing of the past with white HP Latex Ink,2 an industry breakthrough. With the new HP Latex R Printer Series, you can transform your business all while adding value to new applications. That includes the glossiest of whites on new substrates like wood and acrylic. It's time you print white like you never have before.

Increase your productivity with smarter printing-Smarter printing designed for more productivity3 and more new business. With the new HP Latex R Printer Series, you can maximize uptime and meet production peaks—without compromising quality. Finally, a printer with proactive alerts and preventive services.